Incorporating artificial intelligence (AI) into our daily lives has made many tasks easy. You no longer have to fret about forgetting to switch off the lights; a simple voice command to Alexa or Google can do the job for you. But, the extent of AI’s functionality is not restricted to automating such tasks; creative fields are also experiencing the entry of AI tools to help generate content. AI writers like Jasper, Rytr, and CopyAI can be used to generate meaningful articles, stories, blog posts, and reports.

Scroll through this article to learn about using AI in content writing and its benefits for doctors.

What is an AI writer, and how does it work?

An AI writer is an AI writing software that directly generates texts based on the inputs of the user, which are comprehended and edited by artificial intelligence. AI software searches the net based on these inputs and highlights the type of content published and the ones that rank. This data is then collected and the body of the content gets generated as per the structure requested by the user.

AI writers are trained on specific domains so that the content is more accurate and richer. For example, a newsbot would already have information about current events around the world stored in its database. A chatbot like ChatGPT would be trained on both general and domain-specific conversations. AI writers use natural language processing (NLP) to understand the context of what is being written and generate content accordingly. They also have access to a large pool of knowledge that helps in crafting meaningful sentences with correct grammar and syntax.

These tools can write various things ranging from articles, novels, blogs, and more. Not just this, these AI tools even help generate ideas for blogs, slogans, brand names, and much more!

What does Google think of AI writer?

To begin with, Google is against automatically generated content which is written with the help of AI tools, since it goes against Google’s Webmaster Guidelines. But, there is no evidence that Google’s crawler bots can differentiate between content generated by a tool and content written by a human.

This means that Google would not penalize you if the content has a moderate level of human intervention in terms of checking facts and editing to add value to the readers. If there is little to no intervention in the AI-generated content and the quality of the said content is poor, then there are chances one might have to face a penalty. Usually, this means that Google will not rank your website.

To avoid such situations, you should modify the AI-generated content before posting it online. This way, you can add the human touch and make it more valuable while avoiding penalties.

Benefits of using AI in content writing for doctors

Content writing can take your profession to a new peak, and here is how AI in content writing can be beneficial to doctors and medical professionals:

• AI can be used to create content that is accurate, informative, and engaging. It can automatically generate SEO-optimized titles, descriptions, and tags for the website so that people can easily find it when searching for related medical topics.

• AI can help doctors create targeted material to reach their target audience better. For example, if a gynecologist wishes to address pregnant women then the AI writer may suggest topics such as; the importance of prenatal care, what to expect during pregnancy, and how to care for a newborn. If a plastic surgeon wants to reach men and women interested in body contouring, the AI writer could suggest topics such as the best body contouring procedures, the benefits of body contouring, and tips for maintaining results. If a dentist wishes to perform more teeth whitening treatments, the AI writer could suggest articles or posts focusing on how to achieve a brighter, whiter smile, the best teeth whitening treatments, and how to maintain a white smile. Thus, AI can help you identify the topics and messages that would be of most interest to a particular category of patients.

• AI can help save time and energy while increasing efficiency. Since the software can generate content quickly and accurately, doctors will have more time to focus on other aspects of their practice like patient care. Additionally, AI can help minimize human errors during the writing process.

Things to keep in mind while using AI writer

Now while using AI for content marketing is a good idea, remember that it is still artificial intelligence, and does not have the capability to do what a human does—make conscious decisions, so make sure you use it as an aid to help in writing and marketing and not as the ultimate writer.

Proofread and cross-check everything:

Since AI writing software can produce content in a very short time, it is important to proofread everything that you create and to double-check every medical fact and statistic written by the AI. This will ensure that your content is free of errors and contains all the relevant information your target audience needs.

Ensure the tone of the content remains consistent:

Another important consideration when using AI-based writing software is to ensure that the voice and tone of your content remain consistent throughout. Fortunately, most AI writers allow you to select what tone and voice you wish to see in the generated content. By using the same tone and voice for all your content, you can create a memorable brand image that your patients will recognize. This will help your audience connect with you on a deeper level and increase their trust in your brand.

Experiment to find the best strategy

As with all marketing strategies, it is important to experiment and find the best method that works. This may take some time and trial and error, but it is key to finding success in content marketing using AI tools.

To begin with, you would first need to assess the current situation and plan accordingly per your goals. For this, you would need your current stats on the website and then work on deciding the target audience.

Then you would need to brainstorm content results and determine the right mode of communication to bring the most out of it, including publishing blogs, newsletters, social media posts, etc.

Next comes the turn of creating and planning content. You would require to create a content creation process and plan it out for it to be created and published at the right time. The next step is to publish!

Now comes following up, which is necessary as that would help you manage and grow furthermore in the future. So study and measure the costs and performance, then improve and modify your strategy further.

Using AI for content writing is useful for doctors in all sorts of ways. Doctors who are just starting out in their practice can use AI-generated content to educate patients on various medical topics and establish trust with them. Doctors who are too busy to create content marketing materials can use AI to do the heavy lifting and save time. And experienced doctors who want to stay on top of SEO best practices can also benefit by using AI tools to optimize their content for search engine rankings.

Medical professionals can benefit from using AI to generate content that is engaging, and valuable for patients. It might just be the edge you need to build trust with your patients and grow your practice.

Are you looking for guidance on how to enhance your content marketing? Write to us at themktgdoctorteam@mktg.doctor .

About Author

Sharanya Chandrasekhar

I write content that ranks for doctors.